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iPhone

Meet the latest iPhone line-up.

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iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top left corner, Apple logo in center, iPhone 17, back exterior, white color, Dual Fusion camera system in top left corner, Apple logo in center, iPhone 17e, back exterior, soft pink color, Fusion camera system in top left corner, Apple logo in center, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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Person wearing white shirt, head turned to the side, left AirPods Pro 3 earbud visible

Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band

iPad Pro

Advanced AI performance and game-changing capabilities.

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Two iPad Pro devices, front exterior, portrait orientation, black display bezel, display showing multicolored, curved line art, side exterior, thin profile, volume-up button, volume-down button, raised Pro Camera System

Apple Watch Ultra 3

Personal beast.

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Apple Watch Ultra 3, natural titanium case, compass on Orienteering watch face, neon green Ocean Band

MacBook Neo

Amazing Mac. Surprising price.

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MacBook Neo in bright citrus color, balanced on fingertips of open hand, screen displaying colorful abstract pattern